Employing an effective email marketing strategy is a huge help in any business. Through this, reaching out to customers can become ultra-fast and easy. Since the concept of this business strategy started, marketers have exhausted all type of permutations they could think of to capitalize on its effective.
One technique that was developed is the 80/20 or Pareto principle. This simply means that 80% of work should be accomplished with just 20% effort. Companies, therefore, should focus on adapting an efficient strategy that focuses on select customers that could help increase sales rather than growing their contact list with random people who will never buy their products of services.
3 Ways to Integrate the Pareto Rule in Your Business
- Content Matters. Gone are the days where companies send hundreds of emails to random people just to advertise. According to the Pareto rule, it is illogical to relentlessly send emails to people if, in the end, these emails will only be marked as spams.
- Uniqueness. Make sure you write unique content. This will keep your clients hooked in reading your articles. However, refrain from exaggerating things since this will make your article unrealistic.
- Detailed. One will always find time to read an article that is detailed and descriptive. So, make sure you have enough notes before writing. For example, if you are into travel and leisure business; don’t just share your experiences with random facts. Let your article show the exact details of your adventures.
Top 3 Software to Rank You Better on Search Engines
- Facebook Ad. Having more than 2 billion subscribers around the world, FB is indeed a powerful platform to promote your services. You can use the marketplace to find products and items.
- Co-Schedule. This is mainly used to check the quality of an email’s subject line. You can also get a bunch of helpful tips in this application.
- iContact. Make sure that your company is on the right track with this intuitive application. It has a chatbot-powered editor that is also capable of providing critical analysis and business reports.